Based within the City of Leicester with clients throughout the East and West Midlands as well as further afield, I offer a flexible approach to design and photography grounded with over twelve years experience in a wide range of sectors.
Deciding to choose a freelancer over an agency has several benefits to any business, foremost is value; a freelancer will produce the same if not higher standard of work often at a fraction of the price. In addition, you receive direct contact rather than via an account manager, enabling a more personal service to ensure the creative vision is fully understood.
I have always had a passion to create, which led me to gaining a Masters Degree in Design from Coventry University in 2003; since then I have undertaken a wide range of projects for both agencies and companies working in the catering, exhibition and retail sectors allowing me to develop a wide range of skills in both production, interior, graphics and brand design.
Thirdly there is flexibility; depending on the client and their needs, I can work remotely or on-site, engaging fully with your business to truly gain an understanding of your project and your clients
In 2014 I decided to start Cotton Ink with the simple goal to offer on trend design and photography services to both existing businesses and individuals that require support to achieve their ambitions.
I feel it is important to give back using my skills to support several charitable organisations including the National Trust who receive any images I take at their properties royalty free for use in their promotions and another local charity to Leicester, the DMU Square Mile, which is run by De Montfort University to offer life-changing services in the Leicester community.
View the National Trust's site
View the DMU Square Mile's site
Download & view my full Curriculum Vitae
Feb 2005 to Dec 2014
Lead Retail & Senior Designer
Employed initially as a Senior Designer heading up a small team focused on the company’s re-branding programme within the estate. In August 2012, I moved to in Market Development as Lead Retail Designer focusing on future store developments.
Silver Knight Exhibitions Ltd
Oct 2003 to Jan 2005
Working in a small and dedicated six person team, I designed and developed exhibition stands, museums and shop fit outs. Clients included Volkswagen, Mitsubishi, Liverpool Natural History Museum and Harrods.
Catering Design Group Ltd
Oct 2003 to Jan 2005
Carrying out an industrial placement as part of my third year of my degree; this small design consultancy, primarily concerned with the design of commercial catering facilities allowed me to develop a clear grounding in the design field.
In this digitally connected world, it has never been more important to have a website which can be accessed on the numerous devices and screen type to ensure your business is showcased at its best to all potential new customers. I create beautiful crafted, bespoke and responsive websites with enhance usability, access and navigation no mater if it is view on a computer, tablet or smartphone.
Maybe you are a new business and are in need of a strong identity creating or an existing company wanting to update or expand your presence with some new design material. Whether it is a simple as new letterhead, promotional literature, new/updated packaging, an entirely new brand identity; I am well placed with flair & ambition to create something unique to suit you.
Photography combines two of my passions, the desire to create and the desire travel to experience new cultures which has promoted into going back into education and undertaking two years of City & Guilds training to fully understand the art of creating a photographic image. So whether you are planning event or need promotional content creating, I can work with you to develop the style of image you need to the highest standards.
For the most significant part of my design career I have been creating within the retail environments, from bespoke shop-fittings to complete store concepts, I have the skills and experience to deal with the whole process from design, Local Authority Planning and Building Regulation consent to project management of installation. Whether you are looking to refresh an existing store or to develop something completely new, I have the required vision and practical experience to create your store and see it through from start to finish.
Image: Hand-draw and rendered sales-floor gondola for a pharmacy concept store
Autodesk AutoCAD / Studio Max
Social Media Integration
Adobe Illustrator / InDesign
Adobe Dreamweaver / Muse
Corel Draw X6
Below is a selection of both design and photographic projects undertaken by myself over the course of the last few years. If you are interested in seeing more, clicking Bēhance will take you my online profile which lists a range of both Design and Photographic projects whist Flickr focuses purely on photography.
Retail / Graphics
Presentation document detailing a retail pharmacy for installation within Newcastle upon Tyne Hospital.
Retail / Graphics
LloydsPharmacy have never had Impulse in their stores, this project designed & install a bespoke unit to retro-fit into the estate.
Eco Pharmacy T2
Retail / Graphics
Whilst at LloydsPharmacy I undertook the development of an eco concept store for installation at Heathrow T2.
An Easter visit to Amsterdam, this album soaks up atmosphere & culture of one Europe's most beautiful cities.
Getting in touch has never been easier; call, email or even use social media.
3 Wodehouse Rd
+44 (0)116 216 8108
+44 (0)7891 011 870